Dr Pepper Snapple Group, Inc., recently reached an agreement to distribute
Vita Coco, an all-natural, pure coconut water
reviewed by Cook Like Jackie last year. A leader in the natural-functional beverage category, Vita Coco is the No. 1-selling coconut water in the U.S. with more than a 60 percent share of the market. Vita Coco is fresh coconut water extracted from young green coconuts and has grown increasingly popular as both a lifestyle beverage and a natural sports drink since its launch in 2004. The agreement will cover the distribution of five Vita Coco flavors including 100% pure, pineapple, acai & pomegranate, peach & mango and tangerine. Vita Coco will be available in 11.2-oz., 17-oz. and 34-oz. tetra packs and is currently for sale at many
specialty markets. In addition, Vita Coco is currently offering a sweepstakes to include a 4-day, three night trip for two to Brazil. For more information, please e-mail
cooklikejackie@gmail.com.
