Friday, October 1, 2010

In The Pink - National Breast Cancer Awareness Month Collaborations

As National Breast Cancer Awareness Month kicks off in October, several food and housewares companies have established special promotions and products designed to raise money for breast cancer awareness.  A snapshot of these wonderful partnerships includes:

The Dannon Company
The National Breast Cancer Foundation, Inc.® (NBCF) announced today they are partnering with The Dannon Company to Give Hope With Every Cup™ to raise money for those affected by breast cancer.  For each under-the-lid code from specially marked packages of Dannon yogurt entered at before November 30, 2010, NBCF will receive a 10 cent donation from Dannon – up to $1.5 million, with a guaranteed $500,000 minimum donation, including retailer-specific programs. There is no need to mail-in lids, as Dannon shoppers can just peel off the lid of the product and enter the code, found underneath, at

Activia spokesperson actress Jamie Lee Curtis has lended her support and Dannon Light & Fit's spokesperson, model and TV host, Heidi Klum will appear in the ad campaign to support Give Hope With Every Cup™.

Tossed®, home of garden fresh salads, crepe wraps and sandwiches, has created "Strawberry Passion salad for the cure", a limited time offer that will be sold during the month of October in support of National Breast Cancer Awareness Month. One dollar from every Strawberry Passion salad sold throughout the month will be donated to Susan G. Komen for the Cure®.

The Strawberry Passion salad which will be sold at every Tossed® location, combines baby field greens, freshly roasted chicken, dried cranberries, apples, cucumber, strawberries and goat cheese with tossed vinaigrette.

Tossed joined the fight against breast cancer and began its partnership with the Susan G. Komen Foundation last month, when it introduced two of its most popular dressings for retail sale at Gristede's grocery stores throughout Manhattan and at all participating Tossed locations. Tossed will donate 2.5% of the retail price of each bottled dressing sold, with a minimum total donation of $10,000. "

For more about Tossed's Strawberry Passion for the cure salad or details on their partnership with Susan G. Komen for the Cure, go to

Eggland's Best
Eggland's Best, Inc. will display the Komen for the Cure's running ribbon logo along with a pink version of their iconic "EB" stamp on their egg varieties during the fall of 2010.  EB will donate $50,000 to support Komen for the Cure in its promise to save lives and end breast cancer forever.

For more information about EB's partnership with Komen for the Cure® and ideas for delicious and healthy recipes, please visit:

The Republic of Tea

The Republic of Tea’s Sip for the Cure Collection includes a special line of Sip for the Cure teas for sale including pink lemonade green tea, pink lady apple tea, pomegranate vanilla red and other great flavors. One dollar is donated to Susan G. Komen for the Cure for every tin sold.

Tic Tacs
The Tic Tac® brand continues its Breast Cancer Awareness program first launched in August as part of their Shake, Share & Care program.  As part of its six-year partnership with CancerCare, an organization focused on raising awareness of the affect cancer has on people with the illness, caregivers, loved ones and the bereaved, the Tic Tac® brand has made an initial donation of $100,000 to CancerCare as part of its commitment to the cause. Tic Tac® has also launched its official Facebook page to encourage fans to Shake, Share & Care by posting their kind acts in an effort to help the brand reach its goal of an additional $100,000 donation to the organization.

The Tic Tac® brand will contribute additional funds on behalf of consumers who get involved in an effort to spread CancerCare's mission of helping those affected by cancer. Fans are encouraged to visit and share their acts of caring. For example, driving a patient to and from treatments or bringing a home cooked meal once a week to someone with cancer. For each person that shares their act of caring, the Tic Tac® brand will donate $5 to CancerCare, up to an additional $100,000.  Tic Tac also introduced limited edition Pink Grapefruit flavor Tic Tac® as part of the brand's ongoing support of CancerCare.

Proctor & Gamble and Target
Beginning this week limited-edition Procter & Gamble "pink" products will be available at Target, using money-saving coupons that will benefit the National Breast Cancer Foundation, Inc. (NBCF) and its early detection educational efforts.

A special edition of the P&G brandSAVER coupon booklet was included in newspapers delivered to over 57 million homes across the country on September 26. For every brandSAVER coupon redeemed from the booklet at any participating retailer, a two-cent donation will be made to the NCBF. A total of three billion coupons will be distributed. This uncapped donation from P&G will be solely based on the number of coupons redeemed starting September 26. The donations will be used by NBCF to fund education programs across the country. For a list of newspapers that contain the brandSAVER, please visit the following link:

For the third year, P&G's Give Hope program serves as its kick off for Breast Cancer Awareness Month in October. Some of the limited-edition pink products available at Target include: Tide®, Downy®, Bounce®, Swiffer®, Bounty®, Pantene®, Cover Girl®, Olay® and Venus®.

Visit for more information.

Duraflame ( is offering a limited edition pink-packaged firelog this winter to help raise breast cancer awareness. Duraflame, Inc. is partnering with The Breast Cancer Research Foundation (BCRF) to contribute two percent of the Pink Colorlog sales – up to $75,000 – to help fund breast cancer research.

Sales of the Pink packaged Colorlogs kick off during Breast Cancer Awareness month in October and will be available through the winter at retailers nationally. Duraflame Colorlogs burn for about three hours with bright orange flames accented by soft hues of purple, blue and green. As with all Duraflame firelogs, recycled wood fiber and renewable biowax make up the product's main ingredients. Suggested retail is $25.99 to $27.99 for a for a six-log pack.

This October, pink is the new black in the world of celebrity autographs. Sharpie®, the preferred autograph marker of celebrities everywhere, is inviting actors, athletes, musicians, chefs and others to "ink it pink" in the fight against breast cancer. For every pink autograph signed and submitted to during the month of October, Sharpie will donate $1 to City of Hope, one of the nation's leading cancer research, treatment and education centers, up to $10,000.  Olivia Newton-John, Miley Cyrus, Football Legend Jerome Bettis are among the first to lend pink signatures to this breast cancer campaign.

Sharpie has been a City of Hope partner since 2006 through the sale of its Pink Ribbon marker; a portion of the marker's sales benefit City of Hope. Since 2006, Sharpie parent company Newell Rubbermaid has donated more than $1 million to City of Hope's lifesaving research and treatment programs.

Win-Win - World Vegetarian Day Sets Stage for $1000 Go Meatless Prize

Step aside Hillshire Farms for World Vegetarian Day, a commeration which began in 1977, that has since then celebrated the health-supporting and life-affirming benefits of vegetarianism. October 1st is World Vegetarian Day and is the annual kick-off of Vegetarian Awareness Month (October is also National Fire Safety Month, National Seafood Month and Breast Cancer Awareness Month).  

Vegetarians are often the first to bestow the benefits of a vegetarian diet including perceived and proven health benefits, its impact on reducing meat consumption and therefore saving animals' lives and its impact on preservation efforts for the Earth.

To encourage non-vegetarians to give meatless eating a try, the North American Vegetarian Society has developed a prize-winning contest. Non-vegetarians who pledge to abstain from all meat, fish and fowl during Vegetarian Awareness Month (October) will be entered in a random drawing for cash prizes. The top winner will get $1000 in cash.

One winner will be chosen in each of the following three categories: One day $250 -- One week $500 -- One month $1,000. You can enter the "Give Vegetarianism a Try" contest at

For more information please contact