Friday, October 1, 2010

In The Pink - National Breast Cancer Awareness Month Collaborations

As National Breast Cancer Awareness Month kicks off in October, several food and housewares companies have established special promotions and products designed to raise money for breast cancer awareness.  A snapshot of these wonderful partnerships includes:

The Dannon Company
The National Breast Cancer Foundation, Inc.® (NBCF) announced today they are partnering with The Dannon Company to Give Hope With Every Cup™ to raise money for those affected by breast cancer.  For each under-the-lid code from specially marked packages of Dannon yogurt entered at before November 30, 2010, NBCF will receive a 10 cent donation from Dannon – up to $1.5 million, with a guaranteed $500,000 minimum donation, including retailer-specific programs. There is no need to mail-in lids, as Dannon shoppers can just peel off the lid of the product and enter the code, found underneath, at

Activia spokesperson actress Jamie Lee Curtis has lended her support and Dannon Light & Fit's spokesperson, model and TV host, Heidi Klum will appear in the ad campaign to support Give Hope With Every Cup™.

Tossed®, home of garden fresh salads, crepe wraps and sandwiches, has created "Strawberry Passion salad for the cure", a limited time offer that will be sold during the month of October in support of National Breast Cancer Awareness Month. One dollar from every Strawberry Passion salad sold throughout the month will be donated to Susan G. Komen for the Cure®.

The Strawberry Passion salad which will be sold at every Tossed® location, combines baby field greens, freshly roasted chicken, dried cranberries, apples, cucumber, strawberries and goat cheese with tossed vinaigrette.

Tossed joined the fight against breast cancer and began its partnership with the Susan G. Komen Foundation last month, when it introduced two of its most popular dressings for retail sale at Gristede's grocery stores throughout Manhattan and at all participating Tossed locations. Tossed will donate 2.5% of the retail price of each bottled dressing sold, with a minimum total donation of $10,000. "

For more about Tossed's Strawberry Passion for the cure salad or details on their partnership with Susan G. Komen for the Cure, go to

Eggland's Best
Eggland's Best, Inc. will display the Komen for the Cure's running ribbon logo along with a pink version of their iconic "EB" stamp on their egg varieties during the fall of 2010.  EB will donate $50,000 to support Komen for the Cure in its promise to save lives and end breast cancer forever.

For more information about EB's partnership with Komen for the Cure® and ideas for delicious and healthy recipes, please visit:

The Republic of Tea

The Republic of Tea’s Sip for the Cure Collection includes a special line of Sip for the Cure teas for sale including pink lemonade green tea, pink lady apple tea, pomegranate vanilla red and other great flavors. One dollar is donated to Susan G. Komen for the Cure for every tin sold.

Tic Tacs
The Tic Tac® brand continues its Breast Cancer Awareness program first launched in August as part of their Shake, Share & Care program.  As part of its six-year partnership with CancerCare, an organization focused on raising awareness of the affect cancer has on people with the illness, caregivers, loved ones and the bereaved, the Tic Tac® brand has made an initial donation of $100,000 to CancerCare as part of its commitment to the cause. Tic Tac® has also launched its official Facebook page to encourage fans to Shake, Share & Care by posting their kind acts in an effort to help the brand reach its goal of an additional $100,000 donation to the organization.

The Tic Tac® brand will contribute additional funds on behalf of consumers who get involved in an effort to spread CancerCare's mission of helping those affected by cancer. Fans are encouraged to visit and share their acts of caring. For example, driving a patient to and from treatments or bringing a home cooked meal once a week to someone with cancer. For each person that shares their act of caring, the Tic Tac® brand will donate $5 to CancerCare, up to an additional $100,000.  Tic Tac also introduced limited edition Pink Grapefruit flavor Tic Tac® as part of the brand's ongoing support of CancerCare.

Proctor & Gamble and Target
Beginning this week limited-edition Procter & Gamble "pink" products will be available at Target, using money-saving coupons that will benefit the National Breast Cancer Foundation, Inc. (NBCF) and its early detection educational efforts.

A special edition of the P&G brandSAVER coupon booklet was included in newspapers delivered to over 57 million homes across the country on September 26. For every brandSAVER coupon redeemed from the booklet at any participating retailer, a two-cent donation will be made to the NCBF. A total of three billion coupons will be distributed. This uncapped donation from P&G will be solely based on the number of coupons redeemed starting September 26. The donations will be used by NBCF to fund education programs across the country. For a list of newspapers that contain the brandSAVER, please visit the following link:

For the third year, P&G's Give Hope program serves as its kick off for Breast Cancer Awareness Month in October. Some of the limited-edition pink products available at Target include: Tide®, Downy®, Bounce®, Swiffer®, Bounty®, Pantene®, Cover Girl®, Olay® and Venus®.

Visit for more information.

Duraflame ( is offering a limited edition pink-packaged firelog this winter to help raise breast cancer awareness. Duraflame, Inc. is partnering with The Breast Cancer Research Foundation (BCRF) to contribute two percent of the Pink Colorlog sales – up to $75,000 – to help fund breast cancer research.

Sales of the Pink packaged Colorlogs kick off during Breast Cancer Awareness month in October and will be available through the winter at retailers nationally. Duraflame Colorlogs burn for about three hours with bright orange flames accented by soft hues of purple, blue and green. As with all Duraflame firelogs, recycled wood fiber and renewable biowax make up the product's main ingredients. Suggested retail is $25.99 to $27.99 for a for a six-log pack.

This October, pink is the new black in the world of celebrity autographs. Sharpie®, the preferred autograph marker of celebrities everywhere, is inviting actors, athletes, musicians, chefs and others to "ink it pink" in the fight against breast cancer. For every pink autograph signed and submitted to during the month of October, Sharpie will donate $1 to City of Hope, one of the nation's leading cancer research, treatment and education centers, up to $10,000.  Olivia Newton-John, Miley Cyrus, Football Legend Jerome Bettis are among the first to lend pink signatures to this breast cancer campaign.

Sharpie has been a City of Hope partner since 2006 through the sale of its Pink Ribbon marker; a portion of the marker's sales benefit City of Hope. Since 2006, Sharpie parent company Newell Rubbermaid has donated more than $1 million to City of Hope's lifesaving research and treatment programs.

Win-Win - World Vegetarian Day Sets Stage for $1000 Go Meatless Prize

Step aside Hillshire Farms for World Vegetarian Day, a commeration which began in 1977, that has since then celebrated the health-supporting and life-affirming benefits of vegetarianism. October 1st is World Vegetarian Day and is the annual kick-off of Vegetarian Awareness Month (October is also National Fire Safety Month, National Seafood Month and Breast Cancer Awareness Month).  

Vegetarians are often the first to bestow the benefits of a vegetarian diet including perceived and proven health benefits, its impact on reducing meat consumption and therefore saving animals' lives and its impact on preservation efforts for the Earth.

To encourage non-vegetarians to give meatless eating a try, the North American Vegetarian Society has developed a prize-winning contest. Non-vegetarians who pledge to abstain from all meat, fish and fowl during Vegetarian Awareness Month (October) will be entered in a random drawing for cash prizes. The top winner will get $1000 in cash.

One winner will be chosen in each of the following three categories: One day $250 -- One week $500 -- One month $1,000. You can enter the "Give Vegetarianism a Try" contest at

For more information please contact

Wednesday, September 29, 2010

Win-Win - Dunkin' Donuts National Coffee Day Contest

In celebration of National Coffee Day, Dunkin' Donuts is searching for its ultimate coffee fan!  Starting today "The Ultimate Dunkin' Donuts Coffee Fan Contest," is open to all people passionate about drinking Dunkin' Donuts coffee to keep him or herself running every day.

To reward the ultimate coffee fan's passion and enthusiasm the company has brewed up its biggest coffee-related prize ever with a grand prize five-day trip for two to tropical Costa Rica , including a visit to one of the region's premier coffee farms (with a personal tour led by Dunkin' Donuts coffee excellence managers) and other exotic adventures.

Other prizes include a trip for two to Boston, Massachusetts, home of Dunkin' Donuts' world headquarters, for an exclusive behind-the-scenes visit with the Dunkin' Donuts coffee excellence team. The day features personal coffee education, an inside look into how the brand brews the perfect cup of coffee, and lunch featuring coffee-themed recipes prepared by Dunkin' Brands' Executive Chef, three-time James Beard Award nominee, Stan Frankenthaler.   Finally the winner will receive 5 years worth of free Dunkin' Donuts coffee, delivered directly to the winner's house.

To enter, visit the Contest Application on the Dunkin' Donuts Facebook page at between September 29 and October 20 and upload a video no longer than 60 seconds that expresses your love for Dunkin' Donuts coffee and why you believe you are the most passionate and loyal fan. Videos may not include footage taken inside a Dunkin' Donuts restaurant.

Online public voting will take place from October 21 through November 4. In addition to the public vote, a panel of Dunkin' Donuts judges will score each entry based on the following criteria: passion for the brand, overall video appeal, originality and creativity. The grand prize winner will be selected based on a combination of the online vote and Dunkin' Donuts judges' scores. The contest is open to all U.S. residents 18 years of age and older. The grand prize winner will be announced on or about November 19. Additionally, 10 finalists will each receive 12 months of free Dunkin' Donuts coffee, delivered directly to their houses. JetBlue Airways, Boston's leading carrier, is the official airline of "The Ultimate Dunkin' Donuts Coffee Fan Contest".

Dunkin' Donuts sells 1.5 billion cups of hot and iced coffee every year. For more information about the contest including the rules and prize details, please visit or visit Facebook ( and Twitter (

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Food Fight - FTC Issues Administrative Complaint Regarding POM Wonderful Claims

POM Wonderful Example Advertisement
Cook Like Jackie reported last month on POM Wonderful's successful bid against Ocean Spray's labeling claims regarding its pomegranate juice products.  Now it seems that POM Wonderful has a legal issue of its own to tackle.  As part of its ongoing efforts to uncover over-hyped health claims in food advertising, the Federal Trade Commission has issued an administrative complaint charging the makers of POM Wonderful 100% Pomegranate Juice and POMx supplements with making false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer, and erectile dysfunction.

The FTC complaint charges that POM Wonderful LLC, sister corporation Roll International Corp., and principals Stewart Resnick, Lynda Resnick, and Matthew Tupper violated federal law by making deceptive disease prevention and treatment claims. The ads in question appeared in national publications such as Parade, Fitness, The New York Times , and Prevention magazines; on Internet sites such as,, and; on bus stops and billboards; in newsletters to customers; and on tags attached to the product.

POM Wonderful Pomegranate Juice is widely available at grocery stores nationwide, and a 16 oz. bottle retails for approximately $3.99. POMx pills and liquid extract are sold via direct mail, with a one-month supply costing approximately $30.

The Director of the FTC's Bureau of Consumer Protection staunchly contested POM Wonderful's claims and the scientific data used to support them.  "Any consumer who sees POM Wonderful products as a silver bullet against disease has been misled," said David Vladeck, Director of the FTC's Bureau of Consumer Protection. "When a company touts scientific research in its advertising, the research must squarely support the claims made. Contrary to POM Wonderful's advertising, the available scientific information does not prove that POM Juice or POMx effectively treats or prevents these illnesses."

Some of the advertising claims included statements such as "SUPER HEALTH POWERS! ... 100% PURE POMEGRANATE JUICE ... Backed by $25 million in medical research. Proven to fight for cardiovascular, prostate and erectile health." "NEW RESEARCH OFFERS FURTHER PROOF OF THE HEART-HEALTHY BENEFITS OF POM WONDERFUL JUICE. 30% DECREASE IN ARTERIAL PLAQUE ... 17% IMPROVED BLOOD FLOW ... PROMOTES HEALTHY BLOOD VESSELS … "

"Prostate health. Prostate cancer is the most commonly diagnosed cancer among men in the United States and the second-leading cause of cancer death in men after lung cancer. Time pill. Stable levels of prostate-specific antigens (or PSA levels) are critical for men with prostate cancer. Patients with quick PSA doubling times are more likely to die from their cancer. According to a UCLA study of 46 men age 65 to 70 with advanced prostate cancer, drinking an 8 oz glass of POM Wonderful 100% Pomegranate Juice every day slowed their PSA doubling time by nearly 350%. ... 83% of those who participated in the study showed a significant decrease in their cancer regrowth rate."

"You have to be on pomegranate juice. You have a 50 percent chance of getting [prostate cancer]. Listen to me. It is the one thing that will keep your PSA normal. You have to drink pomegranate juice. There is nothing else we know of that will keep your PSA in check. … It's also 40 percent as effective as Viagra."

The FTC's administrative complaint against POM Wonderful alleges that these claims are false and unsubstantiated:

Clinical studies prove that POM Juice and POMx prevent, reduce the risk of, and treat heart disease, including by decreasing arterial plaque, lowering blood pressure, and improving blood flow to the heart;

Clinical studies prove that POM Juice and POMx prevent, reduce the risk of, and treat prostate cancer, including by prolonging prostate-specific antigen doubling time;

Clinical studies prove that POM Juice prevents, reduces the risk of, and treats, erectile dysfunction.

The FTC complaint alleges that POM Wonderful's heart disease claims are false and unsubstantiated because many of the scientific studies conducted by POM Wonderful did not show heart disease benefit from use of its products. It alleges that the prostate cancer claims are false and unsubstantiated because, among other reasons, the study POM Wonderful relied on was neither "blinded" nor controlled. Finally, it alleges that the erectile dysfunction claims are false and unsubstantiated because the study on which the company relied did not show that POM Juice was any more effective than a placebo.

The complaint sets forth a proposed order that would prevent future law violations by POM Wonderful. In part, the proposed order would require that future claims that any pomegranate-based product cures, prevents, treats, or reduces the risk of any disease not be misleading and comply with Food and Drug Administration regulations for the claim. Although FDA approval of health claims generally is not required for compliance with the FTC Act, the proposed order would require FDA pre-approval before POM Wonderful makes future claims that certain products prevent or treat serious diseases, in order to provide clearer guidance for the company, facilitate POM Wonderful's compliance with the proposed order, and make it easier to enforce. The complaint also proposes to prohibit the respondents from making any other health claim about any food, drug, or dietary supplement without competent and reliable scientific evidence.

In a related case, Mark Dreher, POM Wonderful's former head of scientific and regulatory affairs and expert endorser, has agreed to a settlement that bars him from making any disease treatment or prevention claims in advertising for a POM Wonderful product unless the claim is not misleading and comports with FDA requirements for the claim. The settlement also prohibits Dreher from making other health claims for a food, drug, or dietary supplement for human use without competent and reliable scientific evidence to support the claim. The settlement contains a cooperation clause and reporting provisions to assist the FTC in monitoring compliance with the order.

Copies of the POM Wonderful complaint and notice order, and of the Dreher complaint and consent agreement, are available from the FTC's website at and the FTC's Consumer Response Center, Room 130, 600 Pennsylvania Avenue, N.W., Washington, DC 20580. The Dreher consent agreement will be subject to public comment for 30 days, until October 27, 2010, after which the Commission will decide whether to make it final. Written comment should be sent to: FTC, Office of the Secretary, 600 Pennsylvania Ave., N.W., Washington, DC 20580. To file a public comment electronically, please click on the following hyperlink:

For more information please contact