ABSOLUT VODKA announced that it is kicking off a summer-long celebration in honor of the launch of ABSOLUT BROOKLYN, a limited-edition city-inspired flavor recently added to the ABSOLUT VODKA portfolio which currently includes ABSOLUT NEW ORLEANS, ABSOLUT LOS ANGELES and ABSOLUT BOSTON. The spirit is infused with red apple and ginger flavors, and is housed in a specially designed bottle as part of a collaboration with film director Spike Lee. The label presents a colorful depiction of "Brooklyn Stoop Life" with a stylized illustration of a the front of a Brooklyn brownstone. Similar to the Nespresso CiTiz espresso machine introduced earlier this year which captures iconic imagery of New York City, this product packaging presents an artistic interpretation of New York City life with a focus on the borough of Brooklyn which has for generations functioned as an epicenter of creativity, culture and community. Brooklyn stoop will be sold in 1 liter bottles and will retail for US $24.99. ABSOLUT VODKA will donate US $50,000 of the profits from the sale of ABSOLUT BROOKLYN to Habitat for Humanity - New York City, an organization renowned for building quality, affordable homes for families in need. The funds will be earmarked for a new affordable homes project in the Bedford-Stuyvesant section of Brooklyn scheduled to be completed in 2011. For more information please contact us at cooklikejackie@gmail.com.
Friday, June 4, 2010
ABSOLUT Vodka teams with Spike Lee for limited edition ABSOLUT BROOKLYN campaign
ABSOLUT VODKA announced that it is kicking off a summer-long celebration in honor of the launch of ABSOLUT BROOKLYN, a limited-edition city-inspired flavor recently added to the ABSOLUT VODKA portfolio which currently includes ABSOLUT NEW ORLEANS, ABSOLUT LOS ANGELES and ABSOLUT BOSTON. The spirit is infused with red apple and ginger flavors, and is housed in a specially designed bottle as part of a collaboration with film director Spike Lee. The label presents a colorful depiction of "Brooklyn Stoop Life" with a stylized illustration of a the front of a Brooklyn brownstone. Similar to the Nespresso CiTiz espresso machine introduced earlier this year which captures iconic imagery of New York City, this product packaging presents an artistic interpretation of New York City life with a focus on the borough of Brooklyn which has for generations functioned as an epicenter of creativity, culture and community. Brooklyn stoop will be sold in 1 liter bottles and will retail for US $24.99. ABSOLUT VODKA will donate US $50,000 of the profits from the sale of ABSOLUT BROOKLYN to Habitat for Humanity - New York City, an organization renowned for building quality, affordable homes for families in need. The funds will be earmarked for a new affordable homes project in the Bedford-Stuyvesant section of Brooklyn scheduled to be completed in 2011. For more information please contact us at cooklikejackie@gmail.com.
