The app revolves around more than 70 challenges known as Missions, where users engage in a series of steps to earn badges and bragging rights. Each user creates their own profile to track the badges they earn and their favorite tips, which can be shared via Facebook, Twitter, and email.
In addition to challenging customers to earn badges like Organic Avenger, Local Yokel, and Nutty Ninja, the Missions App also provides a database of more than 300 tips to help them succeed. Tips include advice on nutrition, food selection, storage, and cooking. The app also includes a store locator, which works just like Whole Foods Market Recipes, the company's first app launched in June 2009.
The Whole Foods Market Missions App is available for free from the App Store on iPad, iPhone and iPod touch or at itunes.com/appstore. For more information, please visit: wholefoodsmarket.com/iphone or e-mail cooklikejackie@gmail.com.
