Fall Coffee Preview - DeLonghi Provides Updates on Design and Pricing for its Superautomatic Espresso Machines

DeLonghi will update some machines in its fall line of espresso machines to include the launch of the new Magnifica S in its super automatic espresso line which incorporates its patented Direct-to-Brew system that grinds beans fresh for each cup of coffee, an integrated conical burr grinder and a single boiler system with Rapid Cappuccino function that pumps cold water around the boiler to decrease the waiting time between espresso and cappucino.  This unit will be slightly higher than the introductory Magnifica which retails for $899.  The Magnifica S will retail for US $999.95 with availability in September at fine retailers.

The company has also redesigned its Magnifica Digital with a more streamlined look,

Fall Coffee Preview - Nespresso Opens 200th Boutique in Shanghai and Updates Lattissima

Nestlé Nespresso officially opened 200th boutique worldwide in Shanghai in mid-August. It joins new boutique locations opened this year in the international cities of Miami, Cape Town, and a new flagship boutique in Brussels as Nespresso continues to grow its global retail network to more than 220 boutiques this year. Melbourne, New York (Soho) and a new flagship in Munich are also scheduled for openings later this year.

"Shanghai is China's gateway to the world and the world's gateway to China. As a dynamic and cultured metropolis, Shanghai provides the perfect location to establish our third boutique in China and our 200th boutique worldwide. It marks a significant milestone in growing our global brand community," said Richard Girardot, CEO of Nestlé Nespresso SA.

Despite a changing competitive environment, Nespresso continues its expansion into new markets and persists with double-digit growth rates in its more established markets, such as Switzerland and France. Nespresso continues to grow capacity to meet rising demand.  The Nespresso schedule of boutique openings in 2010 underlines its commitment to grow outside Europe. New flagship boutiques in Brussels and Munich, and steady expansion in France, emphasise the Nespresso commitment to sustained category leadership in European markets. Nespresso is also on track with its plans to roll out a new customer service model in the second half of this year.

Nespresso opened its first boutique in Paris in ten years ago. Today, Nespresso Boutiques can be found from Hong Kong to New York. "Our boutiques are embassies for our brand. They enable consumers new to Nespresso to meet the brand and explore its deep coffee expertise - which is so important as Nespresso builds its presence in new markets," said Mr Girardot.

Nespresso Lattissima Premium

Nespresso in a continued partnership with DeLonghi has launched a new Lattissima Pump Espresso Maker featuring a full metal body that gives it a sleek look especially for those with stainless hardware in their kitchens. The Lattissima was first introduced by the companies in 2007 in response to demand for coffee-based milk drinks like cappuccinos, lattes and macchiatos.  Although the shape remains largely the same, there are subtle design enhancements like the full metallic housing on the unit coupled with metallic buttons with text adding simplicy to its one-touch features.  The unit also has three different alert systems that signal the user when the water tank is empty, when the capsule container is full and another when the machine is in need of descaling.  Furthermore, there is a one-touch milk froth-only feature that allows the preparer to use the milk frother without sacrificing a grand cru.  Like other machines in the system, this Lattissima features a 19-bar pressure system with thermoblock for heating.  The machine will use Nespresso grand crus, and has a patented removable milk tank that can be stored in the refrigerator after use. This unit is scheduled for a September launch at select fine retailers, at Nespresso Boutiques and Boutique-in-Shop locations and through the Nespresso Club.



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Nespresso Presents Limited Edition Paris and New York CitiZdots

Nespresso has taken inspiration from two of the most iconic cities in the world--New York City and Paris--to develop a limited edition collection of automatic espresso machines. Fresh off of the heels of a highly successful launch last year of the CitiZ and CitiZ with milk lines, the CitiZdots machines take cues from contemporary art to create a graphic interpretation that is sure to be a conversation starter in any home. Taking cues from a recent trend in housewares to appeal to the urban sophisticate who appreciates both form and function, the ultra slim machines fit well into smaller kitchens-- reducing the amount of counterspace used--while incorporating dazzling artwork into the living and dining space. The CitiZdots line pays homage to the architectural treasures and the urban feel of both Paris and New York as seen through the eyes of the Collectif T.O.T., a venture created in 2001 by graphic designers Sylvia and Lo Toth. The inspiration for the Paris-themed machine blends the city's unique place at the crux of the worlds of art, architecture and literature with images of the Eiffel Tower adorning the machine along with a sign for Saint-Germain in bleu, blanc and noir. The New York-themed machine by contrast blends two of the most recognizable icons of New York City life, the yellow taxi cab and the skyscraper which at one glance transports you to a "Gotham City-like" world of yellow and black. The machines use the Nespresso Grand Crus and includes an automatic standy mode that reduces energy consumption. Premiering this spring, the machines will retail for US $299 and will be available at select fine retailers and at the Nespresso Boutiques in New York, Boston, Miami and Montreal. The Nespresso Boutique-in-Shop locations including Bloomingdale's in Soho, Chevy Chase, Md., San Francisco, Costa Mesa, Calif. and Chicago as well as the Bay in Toronto and Vancouver will also carry the machines. In addition, machines may also be purchased through The Nespresso Club at http://www.nespresso.com/ or by calling 1.800.562.1465. For more information, please e-mail cooklikejackie@gmail.com.